The Leading Live Event Commerce Platform

Founded in 2012, we are the world’s leading live event platform used at over 125,000 shows each year to manage merch sales for Artist Tours, Venues, and Festivals in every major market. After establishing ourselves as the new standard for concert merch sales, we expanded the platform to manage the food & beverage operations of these events. As a long-term, trusted partner to the world’s largest entertainment companies, we understand the needs of live events better than any other platform. It’s what we do and what we love!

What We Do

An all-in-one point of sale and inventory management solution designed specifically for the unique needs of live events.


Whether you have a single show or an upcoming tour, manage your inventory, keep track of sales, and settle with venues quicker and easier.

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From auto-advancing product lines with thousands of artists to point of sale features that combine show counts with sales, staff, and stands, managing a show on atVenu changes the game.

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atVenu is built for the hectic, temporary, fast-paced environment of festivals. Streamlining the merchandise and food & beverage operations with simple set up and easy hardware deployments ensure you maximize revenue potential.

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Each Year We See An Average Of ...

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T-shirts Sold Per Year Icon

T-Shirts Sold

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Beers Sold


And Have Processed A Lifetime Gross Sales Of ...

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atVenu In Action

Congrats to our partner @thebrightpursuit for another successful year at Astroworld and hitting one of the biggest one day festival merch sales on atVenu! Big deployment with 110 atVenu Registers on site!
Our partners, Rare Peeps, hard at work during day 4 of Louder Than Life festival!
Another successful weekend at LostLands festival! Happy Belly Vending's team killed it! Nice job guys!
Another busy atVenu Register weekend. Here we are at Governors Ball! Also with Bunbury Music Fest, Hollywood Bowl, Sandia Amphitheater, Isleta Amphitheater, and launching Mattress Firm Amphitheater with EMI all in one weekend!
The Truly activation station is all set up and ready to go for BottleRock festival, doors open in one hour!
What a weekend! Excited to share that atVenu moved beyond the merch stand and into food and beverage in a major way! We powered all sales for BottleRock with 650 of our Registers deployed site wide accepting credit cards, vouchers, RFID Wristbands, PayPal, ApplePay, Mobile Orders, and EMV payments. And there’s more to come...
@futureshirts kicking off @fasterhorsesfestival, using atVenu Register for all their merch booths!
Shout out to our partners, Rare Peeps for killing it this weekend at Something in the Water festival!
Kicking off BottleRock Day 1 right! People are starting to arrive at the festival, grabbing their drinks before the first show in an hour!

Interesting Things We've Seen Over The Years

The most expensive item sold at a show was a $2500 guitar wrapped with a self portrait of the artist. Over 20 have been purchased

We’ve seen over 100,000 drinks purchased at a festival in a single day

One of our bands tried selling alligator jumpsuits, but didn’t sell any

We’ve seen 80% more shows selling baby onesies than in 2019 #covidbabies

The average person buys 4 drinks a day at a festival.

Someone purchased 75 beers in one transaction…at 11 AM #nojudgement

Where We're Located

San Clemente

927 Calle Negocio
San Clemente
California, CA 92672
United States

San Francisco

1001 Bridgeway Blvd.
California, CA 94965
United States


119 14 St NW
Floor 4
Calgary, Ab T2N 1Z6
atVenu Register Image
Get A Demo Today
Reach out and we'll show you how our product can help you maximize sales at your event