Partners In Action

We go behind the scenes of managing food and beverage operations at festivals, sporting events, parties, and more with B&B Beverage Management's leadership team.

Founded in 2017, HappyBelly Vending (HBV) has quickly grown to one of the go to companies in the live event industry. We had the pleasure of speaking with Gene Huff, owner and founder of HappyBelly Vending, and his leadership team to hear all about the ins and outs of touring, pop-ups, festivals, and running operations for stadium size shows around the country. Let’s get started!

Live Nation joined the atVenu family a few years ago, upgrading their amphitheaters to atVenu for all merchandise operations and creating their now venue management team with Michael Moynihan heading up the northeast region. We sit down with Michael to learn more about venue merchandise operations and some of the lesser known details that go into running and overseeing 17 Live Nation amphitheaters!

In this partner in action series we interview the three heads of Spectrum's event division: Derek, Michael, and Zach. behind the scenes look of food and beverage operations at all kinds of events including music festivals, PGA tournaments, and the Super Bowl Experience earlier this year in Glendale, AZ.

Futureshirts has been an atVenu partner for years, managing not only live event, on-site merchandise operations at festivals, but also handling, tours and other pop-up installation events. Having the unique role of being on the touring side of artist merchandise, along with the festival side of merchandise operations, we spoke with Matt Pih, the SVP of Touring and Live Events at Futureshirts about how he has helped grow the company to where it is today and some of his experiences on the road.

Across the board, we’ve noticed that festival patrons universally have been more spendy.