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Who We Are

We’re Built for the Chaos of Live Events

Live events move fast. So do we. atVenu exists because we love live events, we come from live events, and we wake up every morning driven to help make them better. We built the tools we wished we had when we were on tour—tools that actually work when doors open, crowds surge, and nothing goes according to plan. atVenu was born from the experiences of living in a van and trailer, out on the road, where selling merch was required to make it to the next city.
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This is our story.
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The 2000's
It All Started With Managing Artists, On The Road, In A Van
Ben, one of atVenu's founders, lived the music industry. He played in bands, managed bands, worked as a tour manager, sold merch, and traveled cross-country repeatedly. He felt the pain firsthand: broken inventory systems, messy settlements, and revenue losses. Nothing available addressed the reality of life on tour. That reality was costing everyone — artists, crews, venues, and fans.
June 2011
Enter The Other Founders & The Start of atVenu
Enter Derek — a seasoned tech entrepreneur with decades of experience building and scaling software companies. When the two were introduced, it didn’t take long to click: Ben had the solution and know how to solve the pain points he dealt with firsthand and Derek had the start-up, technical experience to execute the vision. Derek introduced Ben to James, our CTO, and the 3 set out to build atVenu’s first product: a solution for artists to manage their merch and settle with venues without excel.
January 2013
The First Artist Uses atVenu On Tour: Ed Sheeran
Kicking off the US leg of his Plus album tour, Ed Sheeran's merchandise team was the first to use atVenu's tour inventory and financial settlement product. Allowing artists to count in, count out, and settle with venues digitally rather than on paper and excel. Saving the artist team and venues hours each stop along the tour.
May 2016
We Launched atVenu Register: Our Integrated Point of Sale
We listened to customer feedback and developed our live event-focused POS solution, seamlessly integrating sales with inventory and settlements. We launched at BottleRock in 2016, and quickly moved into more festivals, tours, and venues.
March 2017
Continued Development of Solutions For All Areas of Live Event Commerce
Our customers quickly pulled us into sports and food & beverage events. They realized, before we completely did, that our integrated platform of backend event software and front end payments applied to all types of live event commerce, not just music merch. With that pull on the rope, we continued to develop best in class products specific to the needs of those that put on the world's greatest events.

The Rest Is History

atVenu today.

Artists Icons

Artists

25,000

Venues

675
Festivals Icon

Festivals

568

Events

1,000,000
T-shirts Sold Per Year Icon

T-Shirts Sold

156,000,000
Beer Sales Icon

Beers Sold

43,000,000

Our Solution

We continue to develop and enhance our product to meet the needs of our customers, expanding our solution so no matter what you are selling - merchandise, food, or drinks, we've got you covered.

Learn More

Mobile Ordering
& VIP Concierge Service

Food & Bar
Specific Features

Sports Retail &
Large Merch Lines

Customizable
Sponsor Integrations

Fan Data
& API Integrations

Event Reporting
& Real-Time Sales Dashboards

Our Team

atVenu is powered by a seasoned crew of live event pros and tech experts who actually understand the chaos of show day.

We’ve stood in the dust at festivals, hauled boxes in the rain, dropped power as doors were opening, dealt with WiFi going down, rolled merch bins through stadium tunnels, fixed problems five minutes before doors...and the fire drills that inevitably keep coming. These experiences are baked into everything we build.

We are uncompromising to the services we provide our customers, both in technology and support. We are partners to our customers and ensure their events are a success. We understand that with events, there is 1 shot to get it right. The tour leaves tonight and fans are only here for a matter of hours. We don’t build tools for coffee shops, we build tools for the greatest shows on earth, and we love it.

We hire people who are sharp, curious, and mission-driven. Our team thrives on collaboration, fast thinking, and figuring it out when the plan goes sideways (because it always does).

We’re rapidly growing, nimble, and built to move fast—just like the industry we serve.

It's the atVenu way.

Join The Team!

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