Blog

As 2025 wraps up and before our full Industry Year in Reviews drop in January, we're sharing an early look at the questions we’ve been digging into across artists, venues, sports, and festivals — and the patterns that showed up most consistently.

The first half of 2025 showed one clear theme: fans are still showing up ready to spend—and venues that make it easy to buy are capturing more revenue than ever.

As fall approaches, we’re excited to share a first look at fan spending at concerts, focusing on merchandise, food, and drink sales. By breaking down spending by genre and attendance, we’re revealing the top trends of 2025 so far. Let’s dive in!

Discover how mobile ordering increases merch sales by up to 25%, reduces lines, and improves fan experience at arenas and stadiums

Looking for the best event POS system? atVenu is the all-in-one platform trusted by 125,000+ events for fast transactions, real-time insights, mobile ordering, and more.

Sponsorship in live events is evolving. It’s no longer enough to simply display a logo on a concourse banner or scoreboard. Sponsors expect measurable engagement and clear returns on their investment—and venues are responding by weaving sponsor activations directly into the fan experience and the point of sale.

A true festival point-of-sale system has to do more than take payments. It has to keep lines moving during peak rushes, handle intermittent connectivity without stopping sales, support merchandise and food at the same time, and give operators a clear view of what’s happening across the entire event while it’s still happening.

Festival season is here, and we're diving into the 2024 festival merchandise trends. We explore fan attendance and how fan spending has changed by the genre and size of festivals, as well as highlight new merchandise items to consider adding to your product line. Let's get started!

In the fast-paced environment of festivals, a reliable point of sale (POS) system is essential. It streamlines operations, boosts sales, and enhances the attendee experience. Here’s why the right POS is critical and why atVenu is the best choice and the most trusted festival cashless payment system.

We take a look at the top selling items for pop, rock, alternative, country and hip-hop/rap. Looking at the top 3 selling items, what percentage of an artist's overall Gross Merchandise Sales do they make up?

We're sharing early insights on 2024 artist merchandise trends, including average revenue per person by genre and capacity grouping, as well as trends in concert attendance compared to prior years. See how attendance has changed in 2024 and if has impacted your genre and capacity grouping.

Sponsors are looking for more than just the promise of impressions. The challenge is to provide fans with an exceptional experience while guaranteeing sponsorship visibility. This is where atVenu's promotion and discount features come into play. We share insights into how discounts can benefit fan spending and your sponsors.

For today’s live events, the bar for fan experience keeps rising—and so do expectations for operational efficiency and revenue. Mobile ordering helps you hit all three.

We continue to get asked about how ticket prices for both concerts and festivals impact fan spending behavior once they actually get to the event. With fans having to spend more on tickets, the big question is are fans spending less on merchandise, food and drinks at the event? Is it impacting concert attendance overall?