atVenu Receives $30 Million Growth Investment from Frontier Growth

September 6, 2022

San Clemente, CA. – Today, atVenu, the leading provider of SaaS point-of-sale, inventory management and financial settlement solutions to the live events industry, is excited to announce it has received a $30 million minority growth investment from Frontier Growth.

atVenu was founded in 2012 and offers a purpose-built, point-of-sale platform with integrated payments to artists, merchandisers, record labels, venue operators, promoters, and food & beverage concessionaires that helps maximize revenue opportunities during live events. The platform’s inventory management and forecasting capabilities, coupled with its ability to manage post-event multi-stakeholder financial settlement, delivers on a unique value proposition catering to the complex needs of transient and pop-up commerce environments. By bringing together key stakeholders within the music and live events industry onto a single platform, customers are able to drive significant efficiencies through auto-advancing product lines to one another pre-show, and ensuring transparency post-show during the settlement process. During a show or event, atVenu makes it easy to manage staff, merchandise stands, inventory, and provides real-time visibility into sales. This enables data-driven decisioning so vendors and concessionaires can optimize event sales and analyze post-show data by event, SKU, and artist.

Co-Founder and President Ben Brannen said, “It’s been an incredible first ten years for the atVenu team. From starting as an idea in the back of a touring van, to becoming the industry standard for concert merchandise is an accomplishment for which we’re grateful. We’re fortunate to have terrific customers who trust atVenu to manage their critical operations and we look forward to providing them even greater value and functionality in the future. Now that we’ve established ourselves as a market leader, it’s time to leverage that position and push atVenu even further. We believe opportunities are largely achieved because of those around you and adding Frontier Growth to the atVenu team brings the people, experiences, and resources to accelerate our growth and accomplish what we know this company and its people are capable of”. Derek Ball, Co-Founder and CEO, added, “As atVenu’s growth has continued to accelerate, we felt it was a great time to bring on a partner who could help us maximize the tremendous opportunity in front of us. With the additional capital and resources, we plan to deepen our relationships with our existing clients, and expand our business into international markets and new product categories. Most importantly, we look forward to building on our track record of innovation and helping our artist, venue, and festival customers in making their businesses the best that they can be.”

atVenu has over $1 billion in merchandise, food and beverage payments volume flowing through its platform annually. It helps manage over 125,000 shows per year, ranging from small clubs and mid-size amphitheaters all the way to the largest stadium venues and festivals. The company has continued to drive the industry forward, developing innovative features like QR code-based mobile ordering with customized fulfillment options and facilitating RFID payments. Expanding on its success in U.S. music merchandise, atVenu’s platform now also supports festival food and beverage sales, in addition to international markets including the UK and Canada. 

“We’re excited to be partnering with the atVenu team at this critical inflection point in the company’s growth trajectory. Their commitment to the customer and end markets they serve is unrelenting, and we were drawn to their unique ability to develop modern technology that is changing the way the live events market does business” said Andrew Lindner, Partner at Frontier Growth, who will join the atVenu Board of Directors. 

About atVenu

Founded in 2012, and headquartered in San Clemente, CA with offices in San Francisco and Calgary, atVenu is the world’s leading live event commerce platform. As a long-term, trusted partner to the largest entertainment companies, atVenu understands the complex needs of transient and pop-up commerce and delivers solutions that are purpose-built to fit those needs. Learn more about the company at

About Frontier Growth

Frontier Growth supports the growth of software companies by deploying both investment capital and operational expertise. The firm was founded with a culture that puts People Before Numbers, because it’s people that lead to real growth. With over 20 years’ experience, Frontier respects that each of their companies represents someone’s life’s work. It’s why the firm’s explicit focus is to help them grow without stifling the innovation that’s made them successful. Frontier Growth, based in Charlotte, NC, has approximately $1.8B assets under management. Please visit for more information.