Merchandise sales continue to grow year over year while Music sales slide.. in 2014, CD's/vinyls/cassettes were 22% of total sales. In 2017, that reduced to 16%. The category breakdown of 2019 sales? 12% music, 57% apparel, and 31% accessories/other items.
Why Should I Care?
We're often asked, "is it worth taking music on the road?" While it makes sense to have an item or two of your music with you, keep in mind the fact sales of music are dropping. Music typically has a low profit margin, breaks, is heavy, and takes up room in the trailer and booth. Take the most recent release and leave the back catalog at home!