2023 Music Industry Merchandise Stats by Genre

We recently released our 2022 Year In Review: The Merch Edition where we break out popular metrics like dollars per head, percentage of fans buying merchandise, average t-shirt price, and average Gross Merch Sales by the industry's most popular genres.

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As a follow up to that release we are taking insights from that post and grouping them by genre so you can easily compare your genre to the industry average.

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To kick things off with the highlights of 2022:

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What genre has the highest average $/head in 2022?

K-POP

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What genre has the highest average attendance?

K-POP

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What genre has the highest % of fans buying merchandise?

K-POP

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What is the most popular t-shirt color purchased by genre?

For all genres, it's still black

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What genre had the most shows in 2022?

Country

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To remind everyone the industry averages for 2022:

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Now, let's break out those industry average metrics by genre:

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Stay tuned for more details about genre based merchandise stats as we head into the 2023 season.

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Cheers!