How Events Turn a $5 Discount Into ~25% More Revenue
Fairs, rodeos, and festivals are rolling out sponsor‑funded discounts (e.g., $5 off $30+) right at checkout. Fans feel the win, sponsors get measurable credit, and you keep margins intact — all tracked and settled automatically in atVenu.
~25% Lift/Day
Fans who used the discount spent ~25% more per day than those who didn’t.
$5 off $30+
Simple, repeatable trigger that drives higher basket size without friction.
Tracked & Reimbursed
Every redemption logged, billed, and credited — automatically.
The Three‑Way Win
A checkout‑level promo that actually pays everyone back.
For Fans
- Instant $5 off at $30+ — no forms, no codes, no QR chase.
- Reusable within the event window (use it once or five times — your call).
- Feels like a VIP perk without VIP pricing.
For Sponsors
- On‑screen credit at POS: “You just saved $5 — thanks to [Sponsor Name].”
- Real usage data: redemptions, unique users, repeat rate, total funded.
- Flexible guardrails: unlimited coverage or budget cap (e.g., $5,000).
For Events
- Incremental revenue from larger baskets and more visits.
- No hit to margin — sponsor funds reimburse discounts automatically.
- Fewer ops headaches — settlement files and invoices are auto‑generated.
Setups We See Working
Two clean patterns for sponsor‑funded coverage.
Sponsor funds all redemptions all weekend. Maximum visibility; simplest ops.
Sponsor funds redemptions up to a target budget (e.g., $5,000). atVenu pauses the promo when the cap is reached.
Either way, atVenu tracks usage, totals the discount value, and generates reimbursement detail — no spreadsheets.
Before vs. After: What Changes with Sponsor‑Funded Discounts
- Unstructured discounts; hard to track usage or ROI.
- Marketing bills show “impressions,” not real redemptions.
- Manual reimbursement math; ops spends hours reconciling.
- Fans don’t see your partner at the moment of purchase.
- Checkout‑level $5 off $30+ applies automatically in POS.
- On‑screen brand credit + redemption reporting = measurable ROI.
- Auto‑summaries for sponsor billing; exports for accounting.
- Fans associate the “deal” with your sponsor — and buy more.
Examples Across Event Types
| Event | Offer | Sponsor Model | On‑Screen Credit | Observed Impact* |
|---|---|---|---|---|
| County Fair (Food Vendors) | $5 off $30+ (reusable) | Flat coverage (week‑long) | “Thanks to [Sponsor]” at checkout | +22–28% avg. daily spend |
| Rodeo (Bars) | $2 off $20+ (reusable) | Capped at $7,500 | Brand tile on POS + receipt | +12–18% basket size |
| Music Festival (Food Row) | $5 off $30+ (reusable) | Flat coverage (Fri–Sun) | Logo + “You saved $5” | +25% spend/day; higher revisit |
| Food Festival | BOGO 50% (entrees) | Capped at $5,000 | Splash credit at payment | +9–14% units/ticket |
*Illustrative ranges based on recent atVenu customer programs; actual results vary by mix, pricing, and on‑site ops.
What the Data Says
Across events running sponsor‑funded offers, fans who used a discount spent ~25% more per day than those who didn’t. In many programs, a majority of redeemers came back and used it multiple times the same weekend.
Launch in Four Steps
- Choose the trigger: $5 off $30+, $2 off $20+, or BOGO variant.
- Select coverage: Flat (unlimited) or capped budget.
- Set branding: POS tile copy ("You saved $5 — thanks to [Sponsor]").
- Enable in atVenu: Turn on the promo at stands/bars; tracking starts automatically.
Settlement & Billing
- atVenu totals discount value owed by sponsor — no manual math.
- Auto‑generated summaries support invoicing and accounting.
- Keep your margin; recognize sponsorship revenue separately.
Ready to turn discounts into measurable sponsor ROI?
We’ll show you how top fairs, rodeos, and festivals run sponsor‑funded offers in atVenu — and what to expect in week‑one results.
© atVenu. Product names/logos are property of their respective owners. Results vary by event operations and pricing.
.png){kind=icon}
