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What should I price my t-shirt at? What do artist's sell their merchandise at? What t-shirt price will sell the most by genre and attendance grouping. We answer all those questions and more in this blog post.
Read time:
4
minutes
Throughout the year we provide insights on the top selling items. Since t-shirts are the most popular, we want to share what price point will maximize your revenue.
As a starting point, in 2023 the average t-shirt price is $40 (based on over 90,000 shows worth of data). That average varies based on attendance grouping from $33 to $42.
Next, let’s look at whether or not the average price is the optimal price.
The below is a table that reflects sales, low to high, based on sales price within attendance groupings. Here we highlight, in blue, the sale price that produces the highest sales volume. You’ll notice a dip in the 10-15K attendance grouping, this is driven by the country genre’s average t-shirt price of $30.
Based on the table above we summarized the numbers for a simple cheat sheet.
Stay tuned for future posts where we break out pricing details by genre and additional insights on how much merch you should count in per show based on your genre and venue.
Cheers!
The atVenu Team
Published:
February 14, 2024
