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Why Mobile Ordering Is a Game-Changer for Live Events

Why Mobile Ordering Is a Game-Changer for Live Events

For today’s live events, the bar for fan experience keeps rising—and so do expectations for operational efficiency and revenue. Mobile ordering helps you hit all three.

With atVenu, it’s not just about enabling fans to buy from their phones. It’s about increasing per-head spend, relieving pressure on your team, and opening new monetization channels—all while delivering a better experience for every guest in the building.

Here’s how.

Convenience Converts

Mobile ordering lets fans browse and buy on their own time—before or during the event. That flexibility pays off. Fans who order via mobile spend 9% more on average than those buying in person.

They’re not rushed. They can see the full product selection. They’re not worried about missing the headliner or holding up a line. It’s a better shopping experience, and they spend more because of it.

Smarter Operations, Less Stress

On the operations side, mobile ordering reduces friction from top to bottom.

With atVenu, mobile orders sync directly with real-time inventory, so what fans see online is what’s actually available on-site. Teams can pre-bag orders in advance, reduce congestion at key locations, and manage pickup flow strategically to avoid bottlenecks.

It also means fewer questions, fewer complaints, and more control during peak moments.

CMA Fest 2025

More Ways to Monetize

Mobile ordering also unlocks new revenue opportunities—especially when it comes to VIPs and sponsors.

For premium guests, you can deliver merch directly to suites. No pickup lines. No hassle. Just a seamless, high-end experience that adds value to every VIP ticket.

For sponsors, it’s a new way to get in front of fans. Think branded pickup zones or custom bags tied to specific activations. Every order becomes a marketing opportunity— and a potential revenue stream.

Coachella 2025

Let Fans Buy on Their Terms

Mobile ordering and pre-order merch aren’t just operational tools—they’re strategic ones. They help fans buy more, help teams do less, and help events drive more revenue per head.

If there’s one takeaway, it’s this: merch isn’t just about what you sell anymore—it’s about when, where, and how fans can buy.

And with atVenu, it’s all built in.

Want to see it in action? Let’s talk.

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