By year
Buying merchandise
2025 experienced a slight increase in average per person, rising by 3% compared to the previous year. The growth is mainly seen in smaller venue capacities, while larger venues saw a slight decline in average per person.
Avg. Stream = $0.00318 & 1 Band Tee = $36
streams
band tees
Based On Spotify Published Metrics*
From A Single ShowIn 2024 (<1,500 Capacity)
Avg. Stream = $0.00318 & 1 Band Tee = $36
streams
band tees
Based On Spotify Published Metrics*
From A Single ShowIn 2024 (<1,500 Capacity)
From The Top Selling 3 Items
From The Top Selling 3 Items
Based On All atVenu Counts In Sheets
Based On All atVenu Counts In Sheets

Rankings are determined based on settled atVenu shows from an artist account and taking the average $/head of all shows in that market. Cities with less than 100 shows are excluded. Phoenix, Dallas, Chicago and Detroit are a consolidation of surrounding cities and grouped as one market.
* Avg. Yearly Streaming Revenue per artist = total royalties distributed to artists / total artists on their platform ($5B / 8M)
Spotify published metrics can be found here regarding the total royalties distributed to artists in 2020 ($5B+) and here for the number of estimated artists on their platform in 2020(~8M+). Our numbers are estimates and not official numbers from Spotify.
Of 2025
These are the top 10 items ranked by % of all items sold and the average price they sold for (pre-tax).
$37.00
56% of all items sold
$70.00
6.5%
$33.00
5.5%
$6.00
3.5%
$45.00
3.4%
$6.00
2.5%
$28.00
2.3%
$48.00
2.2%
$36.00
2.1%
$6.00
1.6%
Of 2025
Of 2025
These are the top 10 items ranked by % of all items sold and the average price they sold for (pre-tax).
$37.00
56% of all items sold
$70.00
6.5%
$33.00
5.5%
$6.00
3.5%
$45.00
3.4%
$6.00
2.5%
$28.00
2.3%
$48.00
2.2%
$36.00
2.1%
$6.00
1.6%
Of 2025