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2024 saw a +14% increase in the industry average $/head. Part of this increase is due to the average item price increasing 9%. The percentage of fans buying merch also increased +1ppt.
This is the default text value
per fan, per day
per fan, per day
per fan, per day
Food vs Bar Spending YoY
Of 2025
Of 2025
All Payment Types & Cashless Breakdown
K-Pop continues to be a dominating genre for both sales and fan interest in merchandise. Heavy Metal, Metal, and Punk all saw a noticeable jump in 2024 with all rising to be in the top 10. Folk also jumped up form 13% in the prior yearto 21%, above Rock and Country.
$35
$64
$44
When the discount was less than 15% of ticket size, no measurable impact on fan spending behavior.
For Promo vs. Non-Promo
With Promo
Promo vs. Non-Promo
When value off was less than $10, no noticeable increase in fan buying or avg. spend.
Rankings are determined based on settled atVenu shows from an artist account and taking the average $/head of all shows in that market. Cities with less than 100 shows are excluded. Phoenix, Dallas, Chicago and Detroit are a consolidation of surrounding cities and grouped as one market.
* Avg. Yearly Streaming Revenue per artist = total royalties distributed to artists / total artists on their platform ($5B / 8M)
Spotify published metrics can be found here regarding the total royalties distributed to artists in 2020 ($5B+) and here for the number of estimated artists on their platform in 2020(~8M+). Our numbers are estimates and not official numbers from Spotify.
