Which Markets Generate the Most Tour Revenue?

Which Markets Generate the Most Tour Revenue?

In September we hit the 1500 artist mark with more than $130 million in merch sales through the atVenu platform! We thought it would be interesting to take a look at which markets generate the most in music merchandise revenue. To do so, we converted all settlements to US dollars, aggregated them by city, then plotted the markets. Check it out!

And what were the top 25 revenue generating markets?

This all comes into play when planning your tours and the inventory needed to maximize revenue while out there. We have some very exciting new features on the way to leverage this data and help you plan accordingly! Stay tuned!


atVenu Merch Line Generator
Harness our data and analyze your tour to create an optimized merch line for your band that maximizes sales and reduces product waste.
Coming Soon!
Accept Payments Today
Learn more why our product was designed specifically for live events
Download the PDF Version
and save all our insights and merch trends for 2019. It’s jam packed with all kinds of valuable merch industry information.
It's Free!
Thanks for Signing Up to the mailing list
Click Here to Download the 2019 Infographic
Oops! Something went wrong while submitting the form.