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The Merch Industry's Top Selling Genres

The Merch Industry's Top Selling Genres

January 17th marked the 4-year anniversary of the first show to use atVenu’s Tour Merch technology.  From that exciting single event atVenu has grown to over 215,000 shows (100,000 in 2016 alone!) and more than 7600 artists, venues, and festivals from around the world.  This has amounted to $750 Million in merchandise sales managed through the atVenu platform!

We last checked in at the end of 2015 when atVenu had $320 Million in gross merch sales.  Now that we’ve more than doubled that volume in 1 year we thought it time to take another look at merchandise sales by genre!  To stay consistent in our reporting, all sales are converted to US dollars and any data from Venues and Festivals is removed.

Gross Merch $ by Genre shows Alternative, Country, and Rock continuing to dominate the top 3 positions, Alternative replacing Country as number 1.

The 5 genres with highest % increases in gross sales from 2015 – 2016 are:

1959%
Folk
1532%
Latin
1158%
Blues
927%
Christian & Gospel
803%
Electronic / Dance

We saw increases in both max and average $/head for nearly all genres.  One notable stand out is the max $/head in Hip Hop/Rap.

The 5 genres with highest % increases in Max $/head are:

762%
Latin
155%
Hip Hop / Rap
47%
Country
42%
Blues
35%
Alternative

The 5 genres with highest % increases in Avg $/head are:

201%
Latin
43%
Spoken Word
36%
Blues
28%
Metal
23%
Christian Gospel

We also saw a steady increase in avg $/head in each venue capacity category over last year.

Interestingly, the % increase in AVG $/head from 2015 to 2016 is greater with each jump in venue capacity whereas we saw the opposite last year.

4%
1 - 500
5%
501 - 1000
6%
1001 - 3500
13%
3501+
Rock
Genre With Most Shows
K-Pop
Genre w/Highest Avg. $/Head
332
Avg. Items Purchased Per Show
Hip Hop/Rap
Genre w/Highest Avg. Attendance

Many thanks to our partners for their continued trust in our platform and for making atVenu an integral part of their operations.  Hit us up if you need anything at all!

Here’s to a great 2017!
atVenu

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