In the last few years the number of K-Pop concerts has grown drastically in the United States with merchandise sales at another level than any other music genre. Not only having the highest average $/head of any genre in 2023 but the highest fan interest and engagement in merchandise so we put together more details on the phenomenon that is K-Pop merchandise!
Let's dive in starting with how $/head has grown since 2019 (excluding 2020 for obvious reasons). For a reference point, the overall industry average in 2023 to date is $8.66.
Trended K-Pop $/Head
Fan Interest In Merchandise
Contributing to the overall increase in $/head is a combination of more fans attending concerts, the average prices of merchandise rising, the amount of merchandise purchased, and fan interest in merchandise.
The percentage of fans at concerts buying merchandise has continued to grow for the industry as a whole over the last 5 years but K-Pop specifically has seen a larger growth over the same time frame.
% Of Fans Buying Merchandise vs Industry Average
Product Lines For K-Pop Artists
Looking at the top items purchased by volume (not price), K-Pop accessories are much higher in volume of sales compared to any other genre with hoodies and sweatpants also more popular.
Top Selling Products