In a recent post we showed that larger product lines can negatively impact an artist's average $/head and that 3 items make up the majority of Gross Sales.
We've received a lot of requests from artists interested to know what these metrics look like for their particular genre. So in this post we take a deeper look at the top five genres by number of shows in 2024 and their top 3 selling items.
% Of Gross Merchandise Sales From 3 Items
Of the genre's we looked at, pop has the highest with 69% of Gross Merchandise Sales coming from just 3 items. One important thing to note is that although the lowest percentage is country with 56%, that is still majority of sales!
Now let's get into what makes up the top 3 items for each genre. Starting with Pop!
Pop
T-shirts, pullover hoodies, and sweatshirts make up the top 3 items, with posters and bags in 4th and 5th.
Rock
Making a slight change from last year Rock has included Hats as one of their top selling items following T-shirts and Hoodies. In 4th place is Posters and 5th Sweatshirts.
Country
Overall, country has a wider assortment of accessories and non apparel items in their product lines. Hats were barely edged out of 3rd place and posters came in 5th.
Hip-Hop/Rap
A close 3rd for Hip-Hop/Rap artists was hats, barely losing to the hoodie.
Alternative
Alternative artists have the most diverse top selling items bringing in the vinyl to the top 3. In 4th place was posters and 5th is bags.
Overall Rankings
We hope you find these insights useful as you plan your product line for your upcoming events and tours. Optimizing your product line can help maximize revenue, simplify setup, and save you time. Good luck!
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