In a recent post we showed that larger product lines can negatively impact an artist's average $/head and that 3 items make up the majority of Gross Sales.
We've received a lot of requests from artists interested to know what these metrics look like for their particular genre. So in this post we take a deeper look at the top five genres by number of shows in 2021 and their top 3 selling items.
% Of Gross Merchandise Sales From 3 Items
Of the genre's we looked at, pop has the highest with 69% of Gross Merchandise Sales coming from just 3 items. One important thing to note is that although the lowest percentage is country with 56%, that is still majority of sales!
Now let's get into what makes up the top 3 items for each genre. Starting with Pop!
T-shirts and pullover hoodies make up the top 3 items, with long sleeves and zip-up hoodies in 4th and 5th.
Of the 5 genre's we look at in this post, Rock has the least variation...they are all t-shirts. In 4th place is pullover hoodie's and 5th are long sleeve shirts.
Overall, country has a wider assortment of accessories and non apparel items in their product lines. Koozies were barely edged out of 3rd place and hats came in 5th.
A close 3rd for Hip-Hop/Rap artists was a pullover hoodie, barely losing to t-shirt.
Alternative artists have the most diverse top selling items. In 4th place was a zip-up hoodie.
We hope you find these insights useful as you plan your product line for your upcoming events and tours. Optimizing your product line can help maximize revenue, simplify setup, and save you time. Good luck!