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Venues face a myriad of challenges in maximizing revenue and enhancing fan experience. Among these challenges are the need for a flexible and scalable payment solution, real-time inventory management, VIP service integration, sponsor engagement, and mobile ordering capabilities, all within a single technology solution.
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Venues face a myriad of challenges in maximizing revenue and enhancing fan experience. Among these challenges are the need for:
- a flexible and scalable payment solution
- real-time inventory management
- VIP service integration
- sponsor engagement
mobile ordering capabilities
Seeking to address these pain points and unlock new revenue opportunities, HappyBelly Vending (running event merchandise operations for Wrigley Field, Coors Field, and Snapdragon Stadium to name a few) turned to atVenu. With a finite amount of time to sell, knowing if you have the opportunity to sell more merchandise and being able to carry that out is huge.
Every event is different. Even if it is a different concert week to week, everything about it can be different. One artist could sell $1 Million in a single night, and other artists may sell $100K. Knowing that information changes how many merch stands you want to have, how many people, and where you may want them. Having flexibility at an event is crucial in being able to maximize your sales.
Stadiums required a solution that could be easily deployed, managed, and relocated from event to event without significant overhead.
The ability to expand and adjust sales locations based on event requirements, including last-minute stands in parking lots or around the stadium, presented logistical challenges.
Managing inventory in real-time was critical to preventing stockouts, optimizing product availability, and minimizing waste.
Providing concierge and VIP service while utilizing the same point of sale system as the rest of the stadium posed integration challenges.
Sponsors sought more than just impressions; stadiums needed a solution to offer customizable promotions and discounts directly through the point of sale.
Offering fans the convenience of mobile ordering for merchandise within the venue was essential to shorten lines and enhance the overall fan experience.
atVenu's point of sale solution offered stadiums the flexibility to deploy and manage sales locations efficiently, adapting to the unique requirements of each event without extensive setup time or resources.
Leveraging atVenu, stadiums could dynamically expand and adjust their sales footprint based on event needs, seamlessly adding last-minute stands in parking lots or around the stadium with minimal effort.
atVenu's real-time inventory management capabilities provided stadiums with full visibility into stock levels, enabling proactive decision-making, preventing stockouts, and optimizing inventory turnover.
Integrating concierge and VIP service within atVenu's point of sale system enabled stadiums to deliver personalized experiences while maintaining operational efficiency and consistency across all service points.
With atVenu, stadiums could offer sponsors more than just impressions by providing customizable promotions and discounts directly through the point of sale, enhancing sponsor engagement and driving revenue.
atVenu's mobile ordering functionality empowered fans to conveniently order merchandise from their phones and pick up within the venue, reducing wait times, enhancing convenience, and elevating the overall fan experience.
By leveraging atVenu's flexible deployment and real-time inventory management capabilities, stadiums achieved greater operational efficiency, reducing setup time, optimizing resource allocation, and minimizing waste.
The integration of VIP service and mobile ordering capabilities, coupled with dynamic sales footprint adjustments, significantly enhanced the fan experience, reducing wait times, increasing convenience, and elevating satisfaction levels.
atVenu's ability to offer customizable promotions and discounts through the point of sale system, combined with optimizing sales locations and inventory management, drove revenue growth for stadiums, unlocking new revenue streams and maximizing sponsorship value.
Our team spends half as much time setting up, preparing, and emailing and is able to focus on everything else before doors open. And once they do, we know when last minute changes need to happen that we can do it with atVenu. Adding items last minute, removing them from specific locations, adding inventory mid-show, or how mobile ordering connects to our inventory...all the little features save our team so much time and money. We can't do it right without atVenu.
The adoption of atVenu's point-of-sale solution has revolutionized the stadium experience, enabling venues to overcome operational challenges, enhance fan satisfaction, and drive revenue growth. By addressing key pain points and leveraging atVenu's innovative capabilities, stadiums have transformed their operations, delivering unparalleled experiences for fans and sponsors alike while unlocking new revenue generation and growth opportunities.
Published:
April 8, 2024
