How It Started: A Van, A Problem, and the Right People to Solve It
atVenu was born the way many great ideas are — out on the road, in the middle of the chaos, with a van full of merch and a massive headache.
Ben came from the music industry. For over a decade, he lived it — managing bands, selling merch, and crisscrossing the country in a van and trailer for five years. He felt the pain firsthand: broken inventory systems, messy settlements, and revenue losses. Nothing out there was built for the reality of life on tour. And that reality cost everyone — artists, crews, venues, and fans.
He had the vision for a solution but needed technical expertise to bring it to life.
Enter Derek — a seasoned tech entrepreneur with decades of experience building and scaling software companies. He was successful bu loved live music and wanted to follow that passion. When the two were introduced, it didn’t take long to click: Ben had a real problem to solve, and Derek had the know-how to solve it.
After a very short “dating” period, they decided to team up and threw James, the third co-founder and now CTO, into the van in June 2011 to start building.
In June 2012, atVenu was officially formed.
In January 2013, we had our first artist using atVenu on tour—that first customer: Ed Sheeran.
We know the pain. We lived it. And we built a solution. The rest is history.
atVenu Today
Our Solution
We continue to develop and enhance our product to meet the needs of our customers, expanding our solution so no matter what you are selling - merchandise, food, or drinks, we've got you covered.
We hire people who get it — who’ve lived the chaos of live events, who know the pressure of a 10-minute setup window, and who understand that “one size fits all” doesn’t apply when it comes to live events.
Our team is stacked with the best in their field — smart, curious, experienced, and driven to build things that actually work in the real world. We don’t just look for talent; we look for people who care. Who want to solve big problems, move fast, and leave things better than they found them.
We take our time building the right team — because when the fit is right, everything clicks. The work gets sharper, the product gets better, and the culture becomes something you actually want to be part of. We’ve got each other’s backs, and we’re all here to raise the bar.
That’s the atVenu way.
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