We're sharing a first look at 2024 fan spending on food and beverage at various events, along with new trends and behaviors we're observing. We recently discussed the rise in merchandise sales at festivals compared to last year. We'll focus on the positive trends and how to use this information for upcoming events or to plan for 2025. Let's dive in!
Read time:
5
minutes

We're sharing a first look at 2024 fan spending on food and beverage at various events, along with new trends and behaviors we're observing. We recently discussed the rise in merchandise sales at festivals compared to last year. We'll focus on the positive trends and how to use this information for upcoming events or to plan for 2025. Let's dive in!
image of the average in 2024
what the average was in 2023
what the summary change is
Image of the top drink by type of event - carolina's help
Stay tuned for our end of year recap where we go into more detail not only for festivals but across live events including sports, concerts, food and wine festivals, music festivals, and more!
Cheers!
Published:
August 20, 2024