Food And Beverage Spending Trends In 2024

Introduction

We're sharing a first look at 2024 fan spending on food and beverage at various events, along with new trends and behaviors we're observing. We recently discussed the rise in merchandise sales at festivals compared to last year. We'll focus on the positive trends and how to use this information for upcoming events or to plan for 2025. Let's dive in!

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What does the average person spend on food and drinks at festivals?

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image of the average in 2024

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what the average was in 2023

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what the summary change is

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How does this compare by genre?

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What are the most popular drinks sold?

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Image of the top drink by type of event - carolina's help

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Let's talk about prices

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What are drinks costing in 2024?

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What are food items costing fans in 2024?

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Fan Spending Trends We Are Seeing In 2024

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Stay tuned for our end of year recap where we go into more detail not only for festivals but across live events including sports, concerts, food and wine festivals, music festivals, and more!

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Cheers!