How Discounts and Promotions Boost Revenue and Attract Sponsors

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In the world of fan engagement, strategic upsells and promotions can do more than just boost sales—they can create win-win scenarios for fans, businesses, and sponsors alike. When executed thoughtfully, these offers not only drive higher spending but also enhance the overall fan experience.

Take this example: offering fans $10 off for spending $50 or more results in fans spending an additional $15-$20 compared to those who don't have the discount. It’s a simple incentive, but the numbers show the power of even a small reward to motivate fans to spend more.

Another great illustration of this effect comes from single-use promotions. Offering a $10 off any one transaction led to fans spending 23% more overall. With this increased spending, it’s easy to see how promotions not only pay for themselves but create incremental revenue.

These tactics can also entice sponsors. By offering discounts that increase fan purchases, you demonstrate to sponsors that your audience is engaged and willing to spend more when given the right incentive. Sponsors are drawn to events that deliver clear value and measurable returns—and higher fan spending means better visibility and opportunities for sponsors.

When fans get more value from their experience and sponsors see the direct impact on engagement and revenue, everyone wins.

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