The Three‑Way Win

A checkout‑level promo that actually pays everyone back.

For Fans

• Instant $5 off at $30+ — no forms, no codes, no QR chase.
• Reusable within the event window (use it once or five times — your call).
• Feels like a VIP perk without VIP pricing.

For Sponsors

• On‑screen credit at POS: “You just saved $5 — thanks to [Sponsor Name].”
• Real usage data: redemptions, unique users, repeat rate, total funded.
• Flexible guardrails: unlimited coverage or budget cap (e.g., $5,000).

For Events

• Incremental revenue from larger baskets and more visits.
• No hit to margin — sponsor funds reimburse discounts automatically.
• Fewer ops headaches — settlement files and invoices are auto‑generated.

Setups We See Working

Two clean patterns for sponsor‑funded coverage.

Either way, atVenu tracks usage, totals the discount value, and generates reimbursement detail — no spreadsheets.

*Illustrative ranges based on recent atVenu customer programs; actual results vary by mix, pricing, and on‑site ops.

What the Data Says

Across events running sponsor‑funded offers, fans who used a discount spent ~25% more per day than those who didn’t. In many programs, a majority of redeemers came back and used it multiple times the same weekend.

Launch in Four Steps

1. Choose the trigger: $5 off $30+, $2 off $20+, or BOGO variant.
2. Select coverage: Flat (unlimited) or capped budget.
3. Set branding: POS tile copy ("You saved $5 — thanks to [Sponsor]").
4. Enable in atVenu: Turn on the promo at stands/bars; tracking starts automatically.

Settlement & Billing

• atVenu totals discount value owed by sponsor — no manual math.
• Auto‑generated summaries support invoicing and accounting.
• Keep your margin; recognize sponsorship revenue separately.