Sponsorships And Promotions Show Positive Results In Raising The Average Dollar/Head At Live Events
Have you discovered all of the benefits of Sponsorships with atVenu? Providing Sponsorship and Promotion opportunities elevates the fan experience, so we built it in! Easily manage Sponsorships and Event Exclusive Promotions with atvenu and track how your fan-spend dollar/head steadily increases.
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3
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As sponsors are looking to events as a great opportunity to have their brand or product seen and engaged with, finding a way to increase that visibility and fan engagement has become a high priority. Over the last year we have built out promotion and discount capabilities within our point of sale so you can promise your sponsors more than impressions, you can guarantee them fan engagement and visibility, along with the potential for additional revenue.
In this post we got through example promotions that hve been run at events through our product and the results to help answer one of the most popular questions asked of us, can promotions make you money?
The short answer is yes.
(Left Stat) Fans averaged redeeming four $5 off discounts ($20 worth of discounts) on food + beverage and spend $27 more than non-discount fans per day. (Middle Stat) For fans that used a one time $10 discount, fans spent $15 more on merch and $19 more per day on food and beverages than non discount fans. (Right Stat)With a $10 discount towards merchandise fans spent $30 more than non discount transactions.
Total Sales Through Major Credit Card Increased
Festivals partnered with a major cold brand offering a $10 discount on $50+ merchandise purchases, the promotion increased fan spending and had a 200% ROI.
Major Bank Increased Brand Visibility And Card Usage
A major bank partnered with venues offering a $10 discount on purchases over $50. The promotion had a 100% increase in card usage and fun spending of every show.
Customizable tile for enhanced sponsor visibility and personalized Fan Experience
Easy and quick to implement
Dynamic based sponsorship rules, can change event to event or be customized for every ticket type or promotion you have for a single event.
Data At Your Fingertips
Boost profitability and Fan Experience with insight into customer spending habits.
Downloadable transaction reports
Item level details down to customer name
Record Transaction Precisely by the Second, Including Details of Applied Discounts
API integration so you can integrate transaction data with other platforms
atVenu Sponsorship Capabilities
Wristband Promotions
A faster cashless experience for fans and customized promotion capabilities
Dynamic Discounts: Based on ticket type, card. bank, external sponsor (i.e. Paypal, Venmo)
One Time Activation: Used to increase wristband activations
Minimum Transaction Threshold Discounts: i.e. $5 off $25 or more transactions
One Time Discounts Per Location: $10 off food per day
Card Present Promotions
Offer Discounts for various Credit Card payments at your event, including swipe, tap and chip transactions
MasterCard users receive a discount
Minimum transaction threshold for discount to apply
One Time Discount to redeem at any point during the event
Multi-Use Discount to redeem at any point during the event
Voucher Promotions
Have physical tickets or tokens to redeem? No problem
Unlimited Voucher Options Can Be Stored:
Manage Multiple Vouchers with Ease:
Simple Backend Design For Quick Creation + Management: easily add, edit, or remove vouchers by event as needed in a few clicks
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