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2019 Music Merch Industry Trends

2019 Music Merch Industry Trends

Another Great Season

With summer coming to an end, we wanted to share some of the industry trends year-to-date (through August)

With over 60,000 shows and $350+ million in merchandise sales through atVenu so far for 2019, what does the data show? Let’s dive in!

TL;DR

  • Avg $/head for the industry continues to grow with 2019 showing an average of $5.50 (+11% to 2018).
  • Avg  Gross Sales per show have increased +29% from 2018.
  • K-Pop, Pop, and Hard Rock knocked it out of the park as the genres with the top 3 $/head averages.
  • The Top Selling Merch Item selling 2x more than any other item is… you guessed it… a Black T-Shirt with the most common sizes tied at M and L
  • 90% of everything purchased is merchandise, 10% is music
  • UPDATE: Take a look at our full year in review!

Our résumé as to where these numbers and industry insights are coming from:

3,737
Artists
350,000,000
Gross Merchandise Sales
63,251
Shows

Top 15 Genres by Average $/Head

Top 15 Markets by Average $/Head

2019 High-Level Artist Trends

Curious as to where your bands’ merch business stacks up against the industry at large? Below are a few averages across the tens of thousands of shows year to date.

2,345
Avg. Attendance Per Show
$13,887
Avg. Total Gross Merch Sales
$5.50
Avg. Dollar Per Head
$60.14
Highest Dollar Per Head
Rock
Genre With Most Shows
K-Pop
Genre w/Highest Avg. $/Head
332
Avg. Items Purchased Per Show
Hip Hop
Genre w/Highest Avg. Attendance

Most Purchased Item

And the top selling item? You guessed it, a T-Shirt. An interesting data point to highlight is the average sales price of shirts has increased by $2.

% Items Sold - Merch vs. Music

Top 15 Items Sold - Merch vs. Music

Average $/Head & Gross Sales by Attendance Grouping

Year to date, average $/Head increased by 11% and average Gross Sales increased by 29% from 2018. The biggest trend bucking change is the 10-15K attendance grouping which experienced higher averages than 15-20K. 10-15K shows this year were dominated by Pop & Rap artists who all produced higher avg. gross sales than the 15-20K grouping which was primarily Country artists.

Less Than 500
$6.43
Avg. $/Head
$1,760
Avg. Gross Sales
501 - 1000
$5.21
Avg. $/Head
$3,856
Avg. Gross Sales
1,001 - 3,000
$4.75
Avg. $/Head
$8,177
Avg. Gross Sales
3,001 - 5,000
$4.42
Avg. $/Head
$17,402
Avg. Gross Sales
5,001 - 10,000
$4.92
Avg. $/Head
$35,593
Avg. Gross Sales
10,001 - 15,000
$7.84
Avg. $/Head
$96,632
Avg. Gross Sales
15,001 - 20,000
$4.88
Avg. $/Head
$81,367
Avg. Gross Sales
20,001+
$11.40
Avg. $/Head
$388,488
Avg. Gross Sales
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