When it comes to managing sales at live events, the challenges are real—and constant. Traditional POS systems just aren’t built for the chaos, complexity, and speed of concerts, festivals, and stadium shows. That’s why atVenu created the only event point of sale solution purpose-built for the unique needs of the live event industry.

When you're on tour, especially across borders, your point of sale (POS) system is more than just a way to process transactions—it's a crucial tool for maximizing your merchandise sales and ensuring smooth operations. For artists touring both the US and Canada, atVenu Register stands out as the only trustworthy POS solution designed specifically to meet your needs in both countries.

Need to order an atVenu card reader? If you are an artist/touring act and need one or need more, you can quickly purchase them through your account. For other accounts, our team will help get you loaner gear for your pos rental event needs

As summer comes to an end and tours start to wind down we want to share insights into fan behavior around concert merchandise. With live events having fully returned there has been more shows in all genres

From what are the newest and most popular accessory items to what apparel is no longer popular and what replaced it.

It has been a while since we shared merchandise trends for venues so we are sharing and some of the most notable insights by venue capacity including top selling markets, average $/head, and hourly sales trends for 2024. Let's get into it!

A lot of changes happened in 2021 for live events. With material shortages and shipping constraints, artists reduced the size of their product lines when going on tour. We take a deeper look into how it impacted their Gross Sales.

With the industry finally coming back, we wanted to share a look into the last three months for concert merchandise, and help answer some of your most asked questions.

We’ve broken down the different package options to help simplify what to select based on what you need.

Taking a look at all the tours in 2019, we put together the most common item combinations that totalled majority of sales.

A big question we are frequently asked by venues unfamiliar with atVenu is, ‘will we make more money using atVenu and atVenu Register than our current solution?’.

Merchandise hasn’t been the most glamorized aspect of touring, but that doesn’t mean it’s not a crucial part of touring revenue.