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Rare Peeps
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Nothing in our lifetime has been quite like this pandemic, but in the last 20 years we have had events that although not the same, had relatable impacts to our industry as well as others that we can use as a guide to help plan for what comes next. Fear and safety being incredibly important we are including insights after the 2001 attack and how that impacted the airline industry, with the impact of the 2008 recession on the live event industry and what that meant for music merchandise.
•Concert ticket prices declined by 12%
•Merchandise sales were less impacted with $/Head averaging -7% less
•Although overall number of shows declined, the average attendance per show increased
Between 2008 and 2009 the Avg $/Head Declined
-7%
From $6.11 to $5.66
Between 2008 and 2009 the Avg Ticket Prices Declined
-12%
After 2008 Amphitheaters saw ...
UP
Average Attendance
DOWN
Shows
USING THE DATA
Maximize Your Merch Revenue
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Maximizing your merchandise revenue starts with your product line and what you choose to print for your tour. Bringing a large assortment of differing items doesn’t mean you will make the most money, a select few items are what end up making you majority of your sales.
With 3 items making up 50% of your gross sales, focus on the 3-5 items that will make your majority of your sales than a large product line•keychains, koozies, posters, other accessories make up a smaller % of sales, but in quantity make up some of the top selling items, think about bundling your top selling shirt with an accessory for increased sales•The average price of items has been reduced by 10%-15%
3 Items Make Up 50% of Sales
4 Items Make Up 75% of Sales
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