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Industry Ramp-Up Report

As the music industry returns we wanted to share early insights into how merch data is trending compared to 2019. The goal of this report is to provide industry professionals with a weekly comparison of key industry metrics between 2021 and 2019, starting the first week of April. Each Monday this page will update with the prior week’s data, as well as a cumulative year over year comparison. While we acknowledge the comparison is apples and oranges, we thought it worth sharing these early trends.
Come in we're open
Weekly
Cumulative
Sep 5th - Sep 11th
Dollars Per Head
2019
$5.55
2021
$7.55
Red Down Arrow
+31%
Avg. Dollar Per Head
Shows Settled
2019
2681
2021
3560
Red Down Arrow
+28%
Total Shows Settled
Cash vs Credit Card
2019
Cash
28%
Credit Card
72%
2021
Cash
11%
Credit Card
89%
Percent of Cashless Shows
2019
3%
2021
19%
Top 5 Genres by Average Dollar Per Head
Genre
2021 $/Head
2019 $/Head
% Difference
K-Pop
$18.00
$13.96
29%
Hard Rock
$15.25
$9.56
60%
Electronic Dance
$13.73
$4.95
177%
Rock
$7.39
$4.17
77%
R&B
$7.33
$8.39
-13%
Top 5 Markets by Average Dollar Per Head
Market
2021 $/Head
2019 $/Head
% Difference
Bonner Springs, KS
$12.97
$8.45
53%
Las Vegas, NV
$11.41
$7.85
45%
Harrisburg, VA
$10.83
$8.32
30%
Columbia, IN
$10.30
$7.45
38%
Dayton, OH
$8.76
$6.41
37%
Number of Shows By State
Hover/Tap to see metrics for individual states
This dashboard is based on shows that have been entered into atVenu.
$/head is calculated based on gross sales / attendance, if attendance was not provided then capacity for the venue was used. If neither were provided then that data is excluded from the averages to prevent diluting the values.
All data from drive-in shows or shows where attendance was calculated by cars or another form of grouping rather than individuals is excluded from $/head related data to prevent inflating 2021.
Mar 28th, 2021 - Sep 11th, 2021
Dollars Per Head
2019
$5.43
2021
$6.46
Red Down Arrow
+17%
Avg. Dollar Per Head
Shows Settled
2019
51,623
2021
14,447
Red Down Arrow
-113%
Total Shows Settled
Cash vs Credit Card
2019
Cash
29%
Credit Card
71%
2021
Cash
21%
Credit Card
79%
Percent of Cashless Shows
2019
4%
2021
18%
Top 5 Genres by Average Dollar Per Head
Genre
2021 $/Head
2019 $/Head
% Difference
K-Pop
$16.31
$15.34
6%
Hard Rock
$15.25
$7.46
104%
Metal
$13.72
$6.45
113%
EDM
$11.48
$5.84
97%
Indie Rock
$8.32
$5.01
66%
Top 5 Markets by Average Dollar Per Head
Market
2021 $/Head
2019 $/Head
% Difference
San Antonio, TX
$14.64
$9.12
61%
Springfield, IL
$14.08
$8.56
64%
Cedar Park, TX
$13.14
$7.54
74%
St. Louis, MO
$12.39
$8.21
51%
Reno, NV
$11.26
$5.23
115%
Number of Shows By State
Hover/Tap to see metrics for individual states
This dashboard is based on shows that have been entered into atVenu.
$/head is calculated based on gross sales / attendance, if attendance was not provided then capacity for the venue was used. If neither were provided then that data is excluded from the averages to prevent diluting the values.
All data from drive-in shows or shows where attendance was calculated by cars or another form of grouping rather than individuals is excluded from $/head related data to prevent inflating 2021.

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atVenu Register

atVenu Register is an iOS point-of-sale solution built specifically for the Live Event industry. Fully integrated with the atVenu platform, atVenu Register allows you to track your sales, collect Credit Card payments, and keep your inventory up to date in real-time.

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Artist Manager

Artist Manager by atVenu is a mobile tool that allows access to your online atVenu account to report SoundScan media sales as well as manage your merchandise sales and settle your shows from the road. It is helpful for touring music artists who use atVenu to track and report sales of CDs and other music media directly to SoundScan. In addition you can perform essential merchandise management functions including count in, count out, comps, venue splits, and settlements, all on your iOS device.

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