Industry Ramp-Up Report

As the music industry returns we wanted to share early insights into how merch data is trending compared to 2019. The goal of this report is to provide industry professionals with a weekly comparison of key industry metrics between 2021 and 2019, starting the first week of April. Each Monday this page will update with the prior week’s data, as well as a cumulative year over year comparison. While we acknowledge the comparison is apples and oranges, we thought it worth sharing these early trends.
Come in we're open
July 18th - July 24th
Dollars Per Head
2019
$5.36
2021
$5.76
Red Down Arrow
+7%
Avg. Dollar Per Head
Shows Settled
2019
2010
2021
437
Red Down Arrow
-129%
Total Shows Settled
Cash vs Credit Card
2019
Cash
28%
Credit Card
72%
2021
Cash
24%
Credit Card
76%
Percent of Cashless Shows
2019
5%
2021
15%
Top 5 Genres by Average Dollar Per Head
Genre
2021 $/Head
2019 $/Head
% Difference
K-Pop
$13.01
$11.52
13%
Electronic / Dance
$12.17
$5.34
128%
Rock
$7.56
$6.67
13%
Pop
$7.34
$8.46
-13%
Country
$4.65
$3.69
26%
Top 5 Markets by Average Dollar Per Head
Market
2021 $/Head
2019 $/Head
% Difference
San Antonio, TX
$14.48
$11.97
21%
Des Moines, IA
$13.58
$11.51
18%
Nashville, TN
$10.35
$8.28
25%
Wichita, KS
$8.71
$7.99
9%
Cincinnati, OH
$8.06
$6.66
21%
Number of Shows By State
Hover/Tap to see metrics for individual states
This dashboard is based on shows that have been entered into atVenu.
$/head is calculated based on gross sales / attendance, if attendance was not provided then capacity for the venue was used. If neither were provided then that data is excluded from the averages to prevent diluting the values.
All data from drive-in shows or shows where attendance was calculated by cars or another form of grouping rather than individuals is excluded from $/head related data to prevent inflating 2021.
March 28th, 2021 - July 24th, 2021
Dollars Per Head
2019
$5.65
2021
$6.76
Red Down Arrow
+18%
Avg. Dollar Per Head
Shows Settled
2019
40,951
2021
5,709
Red Down Arrow
-151%
Total Shows Settled
Cash vs Credit Card
2019
Cash
32%
Credit Card
68%
2021
Cash
27%
Credit Card
73%
Percent of Cashless Shows
2019
5%
2021
17%
Top 5 Genres by Average Dollar Per Head
Genre
2021 $/Head
2019 $/Head
% Difference
Pop
$7.86
$6.12
28%
Electronic / Dance
$5.79
$4.70
23%
Rock
$5.26
$4.52
16%
Country
$4.97
$3.66
36%
Alternative
$4.88
$4.74
3%
Top 5 Markets by Average Dollar Per Head
Market
2021 $/Head
2019 $/Head
% Difference
San Antonio, TX
$11.24
$9.73
16%
Austin, TX
$10.07
$5.90
71%
Nashville, TN
$9.88
$6.41
54%
Las Vegas, NV
$9.54
$6.84
39%
Atlanta, GA
$8.88
$7.08
25%
Number of Shows By State
Hover/Tap to see metrics for individual states
This dashboard is based on shows that have been entered into atVenu.
$/head is calculated based on gross sales / attendance, if attendance was not provided then capacity for the venue was used. If neither were provided then that data is excluded from the averages to prevent diluting the values.
All data from drive-in shows or shows where attendance was calculated by cars or another form of grouping rather than individuals is excluded from $/head related data to prevent inflating 2021.