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Festival season is here, and we're diving into the 2024 festival merchandise trends. We explore fan attendance and how fan spending has changed by the genre and size of festivals, as well as highlight new merchandise items to consider adding to your product line. Let's get started!

Not only having the highest average $/head of any genre in 2023 but the highest fan interest and engagement in merchandise so we put together more details on the phenomenon that is K-Pop merchandise!

As fall approaches, we’re excited to share a first look at fan spending at concerts, focusing on merchandise, food, and drink sales. By breaking down spending by genre and attendance, we’re revealing the top trends of 2025 so far. Let’s dive in!

Festivals, rodeos, fairs, any event where you are bringing in food vendors and other concessionaires means settling with them at the end. Settlements is a formal way of saying you are going work with each vendor on costs they owe based on their commission rate, who is paying the taxes and POS transaction rate, if there is any rental fees, etc. Each of these is unique to the event and the person running the event which is why it becomes so important to have a unified way to 'settle' with every vendor since each of their situations could be different and have different terms. In this post we go through the most notable to take into account when you are settling, and what each of the key terms mean.

Have you discovered all of the benefits of Sponsorships with atVenu? Providing Sponsorship and Promotion opportunities elevates the fan experience, so we built it in! Easily manage Sponsorships and Event Exclusive Promotions with atvenu and track how your fan-spend dollar/head steadily increases.

When the doors open and fans flood in, you don’t have time to guess what’s happening at your event. You need to see it—live. With atVenu’s real-time terminal monitoring, you get full visibility across every booth, stand, register, and item, whether you’re running a single venue or a 40-stage festival.

We’re thrilled to share that SXSW has selected us to manage all official merchandise sales for SXSW this year!