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Learn how to digitally submit and track your SoundScan sales through atVenu, no additional work or time.

We’re excited to share the launch of three new feature enhancements that’ll make your lives even easier.

Fairs, rodeos, and festivals are rolling out sponsor‑funded discounts (e.g., $5 off $30+) right at checkout. Fans feel the win, sponsors get measurable credit, and you keep margins intact — all tracked and settled automatically in atVenu.

We’re honored to be a part of The Rolling Stones “No Filter” tour! Beginning July 3rd, atVenu Registers will power all merchandise transactions throughout the stadium tour.

Stop leaving money on the table. atVenu’s Ship to Home feature helps festivals and fairs reduce upfront merch risk, keep fans happy, and capture revenue even after popular items sell out. With Ship to Home, fans keep buying even after on-site stock runs out. Festivals avoid overproducing, minimize waste, and guarantee every order is tied back to event revenue.

atVenu will become Nielsen SoundScan’s Preferred Venue Sales Data Provider and will automatically submit all venue sales recorded in atVenu directly to SoundScan on a daily basis!

The first half of 2025 showed one clear theme: fans are still showing up ready to spend—and venues that make it easy to buy are capturing more revenue than ever.

Promotions and discounts are the most reliable sponsorship lever this year.</strong> Fans respond to tangible value at the point of purchase—especially on food and merch. One-time $-off promotions (at or above meaningful thresholds) and simple, reusable food discounts are driving incremental spend and repeat visits.

With MerchIQ Planning, you enter your tour dates and the merch items you plan to sell.

Merchandise hasn’t been the most glamorized aspect of touring, but that doesn’t mean it’s not a crucial part of touring revenue.

January 17th marked the 4-year anniversary of the first show to use atVenu’s Tour Merch technology.

In the fast-paced world of live events, selling merchandise is a significant revenue stream. However, running out of popular items can lead to missed sales opportunities and disappointed fans.

We’re excited to showcase our latest feature that helps reduce atVenu Register set up time from hours to minutes! Whether you have 5 atVenu Registers or 500, atVenu Quick Connect drastically reduces the time spent setting up your devices.

When it comes to sponsor activations, the days of banners and logos alone are behind us. Today’s most effective sponsorships are baked directly into the fan experience — seamlessly integrated into the way fans buy, redeem, and engage. And one of the most powerful tools to make that happen? QR code promotions tied directly to your point of sale.

Need to order an atVenu card reader? If you are an artist/touring act and need one or need more, you can quickly purchase them through your account. For other accounts, our team will help get you loaner gear for your pos rental event needs

Streaming has continued to grow over the last few years, being a constant topic of discussion around how much money artists are making per stream and if streaming is a decent revenue stream for all artists or if other avenues should be talked about more…cough merchandise cough...

Turn everyday fan transactions into guaranteed sponsor visibility and measurable ROI—no new builds, no extra budget.