Blog

Sponsorship in live events is evolving. It’s no longer enough to simply display a logo on a concourse banner or scoreboard. Sponsors expect measurable engagement and clear returns on their investment—and venues are responding by weaving sponsor activations directly into the fan experience and the point of sale.

Discover how mobile ordering increases merch sales by up to 25%, reduces lines, and improves fan experience at arenas and stadiums

The clogging of lineup posters in our newsfeeds can only mean one thing, it’s festival season again.

In 2022 concerts and live events returned to a new normal, with venues opening at full capacity and all artists able to get back on the road. In a recent post we share how although $/head normalized in 2022, fan interest in merchandise remains at an all time high. In this post we take a deeper look into why that

Sponsors are looking for more than just the promise of impressions. The challenge is to provide fans with an exceptional experience while guaranteeing sponsorship visibility. This is where atVenu's promotion and discount features come into play. We share insights into how discounts can benefit fan spending and your sponsors.

We thought it would be interesting to take a look at which markets generate the most in merch revenue.

We're sharing a first look at 2024 fan spending on food and beverage at various events, along with new trends and behaviors we're observing. We recently discussed the rise in merchandise sales at festivals compared to last year. We'll focus on the positive trends and how to use this information for upcoming events or to plan for 2025. Let's dive in!

Now with over 1300 artists, we wanted to look at key analytics around the genres of these artists.

We're sharing early insights on 2024 artist merchandise trends, including average revenue per person by genre and capacity grouping, as well as trends in concert attendance compared to prior years. See how attendance has changed in 2024 and if has impacted your genre and capacity grouping.

As 2025 wraps up and before our full Industry Year in Reviews drop in January, we're sharing an early look at the questions we’ve been digging into across artists, venues, sports, and festivals — and the patterns that showed up most consistently.

July of last year we hit $100 million in total merch revenue for 1,200 artists and we examined what that looked like on a per genre basis.

Time flies! 4 years ago today atVenu became SoundScan’s Preferred Venue Sales Data Provider, allowing artists to automatically submit all venue sales recorded in atVenu directly to SoundScan daily!

As summer comes to an end and tours start to wind down we want to share insights into fan behavior around concert merchandise. With live events having fully returned there has been more shows in all genres