Blog

We have received a lot of questions about how merchandise sales are looking so far in 2021 compared to 2019...so we decided to share what data we have!

We continue to get asked about how ticket prices for both concerts and festivals impact fan spending behavior once they actually get to the event. With fans having to spend more on tickets, the big question is are fans spending less on merchandise, food and drinks at the event? Is it impacting concert attendance overall?

It has been a while since we shared merchandise trends for venues so we are sharing and some of the most notable insights by venue capacity including top selling markets, average $/head, and hourly sales trends for 2024. Let's get into it!

We share artist merch trends from the most popular selling band merchandise, what price to sell your shirts at, what genre's sell the most merchandise, and more.

A lot of changes happened in 2021 for live events. With material shortages and shipping constraints, artists reduced the size of their product lines when going on tour. We take a deeper look into how it impacted their Gross Sales.

With the industry finally coming back, we wanted to share a look into the last three months for concert merchandise, and help answer some of your most asked questions.

In the fast-paced world of live events, maintaining full transparency across all aspects of your operation is crucial. Whether you're managing a music festival, a concert tour, or a one-off event, keeping a clear view of merchandise sales, concessions, and other revenue streams is key to understanding your financial performance and ensuring accountability. atVenu, a specialized point of sale (POS) system designed for the live events industry, offers comprehensive solutions that bring unparalleled transparency to your event operations.

We passed a major milestone at the beginning of July – over 25,000 shows settled through the platform in just 18 months!

With the 2025 live event season in full swing, we’re seeing some surprising shifts in fan behavior—especially around attendance and merchandise spending. While fewer fans are attending shows on average, the fans who are showing up are spending more than ever. Here’s what we’re seeing so far.

With respect to Festivals, 2018 was a landmark year for atVenu. We powered the merch for over 100 different Festivals in 2018 alone.

With over 60,000 shows and $350+ million in merchandise sales through atVenu so far for 2019, what does the data show for music industry trends?

We recently released our 2022 Year In Review: The Merch Edition where we break out popular metrics like dollar per head, percentage of fans buying merchandise, average t-shirt price, and average Gross Merch Sales by the industry's most popular genres.